New and improved Ariel matic gives you tough stain removal in just 1 wash. Especially designed to be used in front loading machines Ariel matic front load offers brilliant stain removal for full loads. It also provides deep down cleaning and long-lasting freshness. Formulated specifically for fully automatic washing machines it generates the right amount of foam in the machine to deliver superior cleaning inside the machine itself without damaging the machine due to excess foam. It requires just 1 scoop for normal loads and 1. 5 Scoops for heavy loads providing performance along with value. Ariel matics cutting edge technology provides impeccable cleaning for all your clothes and removes tough stains like juice chocolate tomato and butter/ghee. Ariel matic washing powder comes in a white carton box that offers more than just packaging. Take a look for some great laundry tips.