Parodontax is a Ultra Clean toothpaste for healthy gums. if you see traces of blood when you brush your teeth this can be a sign of gum problems. if left unaddressed it could lead to bad breath then weak or swollen gums and eventually even tooth loss. Parodontax toothpaste is clinically proven to be 4X more effective at removing plaque the main cause of gum problems. It is specially formulated with 67% specialized mineral salts to physically remove build-up of plaque bacteria on teeth and along the gum line. Use Parodontax daily for heathy gums and stronger teeth. Parodontax toothpaste has a unique taste and leaves your mouth with a clean fresh feeling. For best results use twice a day. It improves Gum Health & has all the benefits of a regular toothpaste. Apply at least 1inch strip of the toothpaste onto a soft bristle toothbrush. Minimize swallowing and spit out. Keep out of reach of children. Not for use by children 12 years and under unless directed by a dentist. Consult a dentist in case symptoms persist. If irritation occurs discontinue use. Talk to your dentist or doctor as soon as possible if you experience swelling of the mouth or face.