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Itc entered the instant noodles segment with the launch of sunfeast yippee! In 2010. The sourcing and blending expertise that has made aashirvaad India's no 1 branded atta has been leveraged to create a delightful noodle block. The block being round in shape does not need to be broken while cooking providing really long and slurpy noodles. A special scientific process ensures that the noodles does not lump even 30 minutes after cooking. Yippee! Instant noodles is available in four lip smacking variants - magic masala classic masala power up masala and mood masala. Magic masala is a special masala created by itc with spices and also has five different types of dehydrated vegetables. Classic masala is the classical Indian masala flavour with a perfect blend of spices. Power up masala is made from whole wheat atta and has vegetable additions in every strand. Mood masala is a differentiated offering with 2 masala mix sachets which allows you to choose your taste every time; thus making it a perfect partner for all moods.
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