Farmvedas vision is to raise farmer incomes substantially on a large scale, by supporting Farmer Producer Companies which bring together over 36,000 farmers from regions where there is little rainfall or no irrigation. The focus is on wholesale commodity marketing of farm produce like groundnut, soya, toor dal, cotton and mangoes; as well as to create the marketing channel through which farmers cooperatives can reach out to the marketplace with value-added products and command the incremental profits. Farmveda works in tandem with the Centre for Collective Development (www.ccd.ngo), a non-profit initiative and a sister concern of Farmveda, which assists the cooperatives with economic consultancy and inputs on upgrading farming practices and technology to achieve better and consistent farm output. In addition to socially impacting the lives of our farmer, Farmveda brings to the urban customer the goodness of natural, nutritious, healthy, and hygienic food, fresh from the farm. The food products are a unique and wide blend of contemporary as well as classic food.