As you grow older the skin starts to lose its firmness and elasticity because it starts to regenerate more slowly. This Anti-ageing cream helps your skin pick up the pace with a unique combination of pure natural active ingredients such as revitalizing ginger cherry and bilberry extract. It also uses Pro-Retinol to reduce fine lines and wrinkles. The cream also helps combat dry skin and can be used regardless of your skin type - whether oily combination dry or sensitive.